OLD TOWN SOCIAL CO.
Alexandria, Virginia

Social media strategy for Alexandria's small businesses

We build the plan, the calendar, and the guidance — you (or your team) handle the posting. Don't pay for content generation you can do yourself.

What's Included

What we do

* Free Initial Audit *

We review what you're doing now and provide you a few quick wins.

Competition Analysis & Strategy

We review what your competitors are doing in the market, define your content pillars and brand voice, and help identify the platforms worth your time.

Content Calendar

A monthly calendar with post topics, caption ideas, and posting cadence — you or your team shoot and post it.

Strategy Calls

Regular check-ins to review what's working, adjust the plan, and answer questions as you post.

Note: You retain full control of your social media, we do not post on your behalf. This is about strategy and planning.
Pricing

Setup + monthly retainer

Item Price Details
Free Audit
$0
$0
Initial Audit
Essentials
monthly retainer
$225
/month
Monthly calendar refresh · one 30-min strategy call
Growth
monthly retainer
$325
/month
Monthly calendar refresh · bi-weekly calls · performance review
How it's billed: Strategy Setup is a one-time fee due before kickoff. The monthly retainer starts the following month and continues month-to-month.
How It Works

From pitch to first calendar

01

Agreement & Invoice — we send the service agreement and Strategy Setup invoice.

02

Sign & Pay — Strategy Setup fee is due before work begins.

03

Audit & Kickoff Call — we review your current presence and talk through goals, voice, and platforms.

04

Deliver — you get the content pillars, platform plan, brand voice guide, and first month's calendar.

Ongoing — monthly retainer begins the following month: calendar refresh plus scheduled strategy calls.

Good to Know

Terms

Get In Touch

Ready to get started?

Questions or ready to sign on — reach out directly.